We don’t do this because we have to. We do it because it matters.
Who we are.
After leading several of Seattle’s most highly regarded design firms, we’re doing business a little differently with Ideologie. We’ve traded the big downtown digs for a small, virtual team of veteran designers, writers, photographers, and developers. We work with companies and organizations creating positive change. Because we choose our clients carefully and never engage with more than we can serve thoughtfully, we bring a meticulousness to our craft that results in work that is always strategic and always beautiful.
Janet DeDonato
A defining member of Seattle’s graphic design and communications community for more than 30 years, Janet founded the highly respected brand firm Methodologie in 1988 and led that agency’s growth and evolution through its merger with Digital Kitchen in 2014, ultimately overseeing the combined firms’ offices in Seattle and Chicago. She has served on the national board of the American Institute of Graphic Arts (AIGA) and as president of AIGA’s Seattle chapter, attended the Business Perspectives for Design Leaders program at Harvard, and is an AIGA Fellow. Janet has developed brand and sustainability communications strategies for Fortune 500 companies including Microsoft, Amazon, Target, and Boeing. She founded Ideologie in 2020 with longtime creative partner Dale Hart to help purpose-driven organizations effect positive change.
Dale Hart
A specialist in brand design and sustainability communications with three decades of experience, Dale’s client experience includes global brands Coca-Cola, Gap, MacArthur Foundation, and the Bill & Melinda Gates Foundation. As a partner at Methodologie, Dale helped establish the firm’s practice in the field of sustainability communications and launched the Purpose+ practice at Digital Kitchen after Methodologie’s merger with that agency. Dale has spoken at national conferences on the importance of combining powerful design with smart strategy when building a strong brand. He has also taught brand identity design at the University of Washington. Most recently, to expand his creative skill set and explore a lifelong interest, Dale completed an apprenticeship with a Seattle architecture firm.
Who we’ve worked with.
