Growing strong. When Seattle’s renowned pediatric hospital changed its name to better reflect the scope of their organization—a hospital, research institute, and foundation—they turned to us to evolve their brand. Our goal: to help Children’s tell its story more effectively, stand apart on the national stage, and increase fundraising. 

 

Bedside manner. We developed a brand system based on Children’s’ purpose, promise, and personality and articulated those messages in ways meaningful to medical staff, researchers, and donors alike. Voice was crucial: depending on the audience, the tone could be serious or playful, but always knowledgeable and warm, balancing medical science with compassion. A palette of clear colors reflected strength and compassion, while a series of graphic patterns communicated hope and optimism. 

 

Strategic unity. With a meticulousness Children’s physicians might appreciate, we developed a comprehensive and unified graphic system applicable across hundreds of executions, in all media, for multiple campuses and numerous departments.