A call to action. To help The Nature Conservancy in Idaho launch a critical five-year campaign to fund its essential climate and conservation work, we framed the story to appeal to both longtime donors and a new generation whose local roots didn’t run as deep. It began with a campaign look and feel that built on the TNC brand but stood on its own, creating distinctive iconography and a signature color for each of the organization’s three main initiatives. We fused the look and feel with a messaging framework that included the campaign theme, a master narrative, and modular copy that could be used for a variety of applications.

 

All the elements of The Ask. From a brochure that succinctly told the campaign story to an infographic conveying the organization’s record of impact at a glance, we created a unified system that could pique interest in busy, well-informed, high-value donors who were no strangers to solicitations.

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Making the case. To describe the why and the how of TNC Idaho’s programs, we distilled dense information into crisply presented case statements that delivered plenty of detail without wandering into the weeds. We also designed all the elements of a campaign communication kit—a welcome letter and envelopes, stickers, thank-you cards, and more.