Mapping the way forward. Pinchot was a private graduate school offering first-of-their-kind MBAs in sustainable business. We built Pinchot’s brand from scratch, starting with a brand map that defined Pinchot’s look, personality, and voice through color palette, typeface, photography and more. Pinchot was eventually acquired by Presidio Graduate School. We like to think Pinchot’s brand helped seal the deal.

 

Systemic thinking. We applied Pinchot’s brand look and feel across a comprehensive identity system—beginning with a logo and covering everything from collateral and digital media to hard-earned diplomas suitable for framing.

 

All in the family. In addition to the primary Pinchot identity, we designed a distinct-but-clearly-connected family of sub-logos for affiliated institutes and organizations.